Equipped with a real-time character counter (up to 2,500 characters), this is the engine's core input. You can enter a quick premise (e.g., "5 simple home workouts for busy professionals") or paste an entire outline, transcript, or bullet-point brainstorm. The AI isolates the central transformation, outlines key takeaways, and distributes them evenly across the targeted video timeline.

Select from 21 specific categories: General, Fitness, Food, Fashion, Beauty, Travel, Business, Education, Technology, Lifestyle, Photography, Gaming, Health & Wellness, Personal Brand, Motivation, Finance, Real Estate, E-commerce, Blogging, Product Promotion, and Other. The model tailors terminology, tone, and visual cues to match industry standards.

A talking-head video requires direct-to-camera prompts, whereas a faceless channel requires cinematic stock footage cutaways. Choose from 17 formats: Talking Head, Voiceover, Faceless, Product Showcase, Tutorial, Educational, Storytelling, Listicle, Review, Promotional, Before & After, Problem & Solution, Vlog, Interview Style, Cinematic, Comedy, and Other.

Short-form creators average 2.2 to 2.6 spoken words per second. Instify Hub enforces strict duration pacing across 15 seconds (approx. 35 words), 30 seconds (75 words), 45 seconds (110 words), 60 seconds (150 words), 90 seconds (225 words), 2 minutes (300 words), or a custom duration slider from 5 to 180 seconds.

Natively supports English, Roman Urdu, Urdu (Nastaliq script), Hindi, Arabic, Spanish, and French. The Roman Urdu mode is specifically calibrated for South Asian and Pakistani creators, producing authentic conversational Latin-script Urdu dialogue (e.g., "Agar aap bhi reels par views nahi le pa rahe to ye 3 steps abhi follow karein...") that sounds natural on camera.

Match your script to your natural speech patterns: Casual, Professional, Friendly, Funny, Motivational, Educational, Bold, Emotional, Luxury, Storytelling, Inspirational, Minimal, and Persuasive. Whether delivering an authoritative B2B teardown or an energetic comedy skit, the AI adjusts sentence cadence accordingly.

Choose how your narrative unfolds: Fast-Paced (rapid cuts & quick punchlines), Storytelling (in media res), Educational (clear breakdowns), Viral-Style Structure (hook-story-offer), Cinematic, Conversational, Direct-to-Camera, Problem-Solution, Step-by-Step, and Product Promotion.

Select from 8 high-performing closing CTAs: Follow for More, Comment below, Save This Reel, Share This, Visit Website, Buy Now, DM Us, No CTA, or choose Custom CTA to input your own custom closing request (e.g., "Comment 'ROADMAP' and I'll send you the free PDF").

Customize output complexity with 4 independent switches: Strong Hook (generates a 0–3 second attention-grabber), Visual Directions (camera framing, movements, and expressions), On-Screen Text (high-contrast text overlays), and B-Roll Suggestions (b-roll cutaways for editing).

Expand the drawer for 4 specialized modifiers: Target Audience (e.g., "freelance copywriters"), Brand / Product Name (e.g., "FitPro App"), Key Points to Highlight (mandatory topics to cover), and Special Instructions (e.g., "Keep it conversational and avoid sounding like an ad").